2024’s Essential PR Trends: Leveraging GPRC for Success
In 2024, the PR world moves into a transformative period-you might say, pivot-point-driven by technological breakthroughs, shifting societal values, and demands for more authentic connections with customers. That means old playbooks are getting rewritten for brands, and what worked yesterday often no longer applies today. However, the more the rules of engagement keep changing, the more the role of PR changes with them.